Embrace the power of Google SEO

Attention, marketers! Want to skyrocket your online success? Stay ahead of the game by mastering Google SEO! Why miss out on massive traffic and increased conversions? Keep your finger on the pulse of SEO trends to outshine competitors! Here are 5 ways to stay informed:
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AI can lie

Caught in the act: AI can lie

It’s as fascinating as it is scary: AI models, like GPT-4, now possess the capability to lie. Studies have shown that AI bots sometimes lie to achieve their objectives, a trend that could escalate as AI technology advances. In this article, I’ll walk you through three startling examples of AI deception, discuss why it happens, and share eight strategies to protect ourselves.

Read on »
Online Marketing AI Tools

Top 5 reasons people are afraid of AI

People are afraid of AI – at least some of us are. Their top 5 arguments: job displacement, ethical concerns such as discrimination in AI technologies, risks related to cybercrime and surveillance, and potential overload due to AI optimization.
We listed the pros and cons so you can make up your own mind.

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WCAG Check: Testing Digital Accessibility

The EU Accessibility Act is coming. By June 28, 2025, many products and online media must be digitally accessible. Want to test if your website, online shop, video, PDF, and more are accessible? The best tools and tests for a WCAG check at a glance

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EU AI Act – Consequences for Companies & Users

The world’s first comprehensive law on artificial intelligence has been passed. It introduces standards that all AI products in high-risk areas must comply with. These areas include applications in recruiting, creditworthiness assessment, the judiciary, and also in education.

An assessment of what the new AI regulations bring to companies and consumers.

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EU fahne- EU AI ACT

What is the EU AI Act?

The EU AI Act, the world’s first AI law, is coming. It aims to create a legal foundation for the development and use of AI in the EU. This is to prevent or reduce harm caused by AI. Likewise, uniform standards for the AI market will be established to promote the dissemination of AI in Europe. The key facts, deadlines, and who is affected – probably you too – at a glance.

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